ET NEWS

Tata Motors shares rallied 3.3% to their intraday high of Rs 699 on the BSE on Tuesday, August 19, after reports suggest that the company announced its re-entry into the South African passenger vehicle market, marking a significant step in its global expansion journeyThe move comes after a six-year hiatus, with the company set to relaunch its passenger vehicle range in the country.According to a report by Financial Express, Tata Motors has partnered with Motus Holdings, which has been appointed as the exclusive distributor for its passenger vehicles in South Africa.The Indian automaker had exited the South African market in 2019 but is now set to resume operations, capitalizing on rising demand for budget vehicles in the region.The company stated that South Africa is an important part of its overseas growth strategy and that customers in the market will be offered a range of vehicles that are safe, stylish, and innovation-driven, according to reports.The updates shared by Financial Express also reported that Yash Khandelwal, Head of International Business, Tata Motors Passenger Vehicles, said that the brand aims to provide a distinctive mobility experience, supported by competitive pricing, financing options, and strong after-sales service.As per the report, Tata Motors will officially relaunch its PV lineup in South Africa on August 19, 2025. The models expected to go on sale include the Punch, Harrier, Curvv, and Tiago, which will be fully imported from India as CBU units. These vehicles will be identical to their India-spec versions.Tata Motors first entered the South African PV market in 2004 with Indica and Indigo models, later expanding with Vista, Safari, and Aria. The re-entry is timed with the growing sales of budget vehicles in South Africa, where India-made cars and light commercial vehicles account for nearly half of all sales.Automakers such as Suzuki, Mahindra & Mahindra, Hyundai, and Nissan also consider the region a key export hub.Tata Motors shares closed 1.8% higher at Rs 676.40 on the BSE on Monday.Also read: Zerodha co-founder Nikhil Kamath invests Rs 137.5 crore in Surat-based Goldi Solar(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)